Barrack, Rodos & Bacine Files Complaint Against Electronic Arts, Inc., NCAA and the Collegiate Licensing Company

9/4/2009 - Barrack, Rodos & Bacine, representing a former collegiate athlete, filed a class action complaint against Electronic Arts, Inc.(“EA”), National Collegiate Athletic Association (“NCAA”) and the Collegiate Licensing Company. The lawsuit stems from EA's alleged unlawful misappropriation of student-athlete likenesses. The complaint alleges that, in the interest of generating increased sales of its NCAA football and basketball video games, EA has disregarded the NCAA prohibition on use of its players’ likenesses and names. The lawsuit further alleges that the NCAA and its licensing arm are complicit in this conduct in that they have allowed EA to violate NCAA bylaws and benefit from EA’s use of likenesses and names through the greater royalties paid to them as a result of increased game sales. If you would like to learn more about this action or if you wish to discuss the matter further, please contact BR&B partner Jeffrey Gittleman by telephone at (215) 963-0600, or by email at